Long, Pham Thanh
Marketing-Creative Manager
Email: Long.pham@amorislab.com | Phone: +84 0984306957
Ho Chi Minh City, Vietnam
Career Objective
Data-driven creative marketer with over a decade of experience blending art, analytics, and emerging technology. Specializing in digital-first strategy for healthcare, education, and FMCG, with a focus on AI-driven personalization and immersive tech (AR/VR) to simplify customer journeys and drive measurable behavior.
Skills
- Adobe Creative Suite (Visual & Audio)
- Multimedia & Video Creation
- ERP & SOP Workflow Design
- Strategic Ad Management
- Data Analysis (Power BI/Tableau)
- Leadership & Team Coaching
Work Experience
Marketing Manager | Amorislab Education
2024 – Present
- Managed $30,000 annual budget across Google, Meta, and SEO; reduced Customer Acquisition Cost (CAC) by 30%.
- Integrated Generative AI into LMS for automated course-building and personalized learning paths.
- Onboarded 30+ high-achieving influencers, increasing tutor sign-ups by 42%.
Creative Lead – Marketing Manager | Diag Vietnam
2021 – 2023
- Led data-driven diagnostic product development, increasing uptake by 30% through Salesforce/ERP analysis.
- Executed mass-awareness campaigns reaching over 700 million impressions.
- Partnered with 20+ health experts/KOLs to simplify medical jargon into actionable content.
XR-AR-VR Lab Project Director | Van Lang University
2019 – 2020
- Spearheaded end-to-end planning of a $100,000 immersive tech lab.
- Developed AR-enhanced flashcards for STEM learning, increasing lab applications by 60%.
Digital Transformation Coordinator | RMIT Vietnam
2016 – 2018
- Led a team of 8 to digitize 24 pilot courses and redesign brand/website guidelines.
- Secured 8 billion VND in funding for STEM and XR development.
Education
MBA | RMIT Vietnam (2020 – Present)
Bachelor of Art (Multimedia Systems) | RMIT Vietnam (2007 – 2011)